The wine industry is experiencing a seismic shift. Direct-to-consumer (DTC) shipping is booming, regulations are tightening, and customer expectations for fast, safe, and compliant delivery are at an all-time high. For wineries, the fulfillment process has just become as critical as winemaking itself.
At Conveyco, we understand that automating wine fulfillment goes beyond the mere transportation of bottles. It is crucial for preserving quality, ensuring compliance, and providing an outstanding customer experience. With our New Dawn Warehouse Execution System (WES) and deep expertise in automation design, we want to help wineries modernize operations while protecting the product that defines their brand.
Shipping wine is complex. Many of the nation’s leading DTC wine fulfillment companies, such as WineDirect, Wineshipping, and Copper Peak Logistics, are pushing the limits of the scale. But behind every fast delivery is a warehouse team manually handling fragile, open-top cases of wine bottles that are vulnerable to breakage at every stage.
Here’s the problem:
Open-top cases leave bottles exposed to damage during automated transport.
Bottles vary in shape and size, complicating robotic picking.
Special orders and club shipment require mixed case fulfillment, not just bulk handling.
Wineries must juggle state specific DTC regulations, including volume limits, licensing, and age verification.
Most warehouse automation systems aren’t built for this level of fragility or complexity.
That’s where Conveyco and New Dawn come in.
Conveyco’s New Dawn Warehouse Execution System acts as the brain of your automated wine fulfillment operation. Unlike generic warehouse software, New Dawn is built to adapt to your workflow, not the other way around.
Here’s how New Dawn solves the wine challenge:
Precision Handling of Fragile Product
New Dawn orchestrates every automated movement in your facility, from robotic picking arms to conveyors to AMRs. It ensures that fragile, open-top cases are handled with care using customized paths, reduced acceleration profiles, and soft-touch handling equipment.
Dynamic Order Management
Special orders? Club releases? Mixed varietal cases? No problem. New Dawn optimizes picking strategies in real time to match order complexity, SKU variety, and customer delivery windows. This reduces mis-picks and improves fulfillment speed.
Compliance First Fulfillment
With New Dawn integrated into your operation, regulatory compliance isn’t an afterthought. New Dawn can interface with your ERP or compliance tools to ensure:
Real time validation against state level DTC restrictions
Automatic holds for flagged orders
Lot tracking and audit-ready reporting
Real Time Inventory and ERP Integration
Wineries need to know exactly what’s in stock, where it is, and how fast it can be picked. New Dawn integrates effortlessly with your current ERP system, providing you with a real-time perspective on inventory levels, location accuracy, and consumption trends, all without the hassle of manual reconciliation.
Scalable & Modular Architecture
Whether you’re automating a single fulfillment line or building out a multi-zone facility, New Dawn scales with you. And thanks to its modular architecture, you can start with basic execution and grow into advanced automation control and predictive analytics.
Pairing New Dawn WES with a winery-focused ERP system unlocks end-to-end operational visibility. When automation systems and software platforms work together, wineries benefit form:
Reduced labor costs and higher throughput
Minimized bottle breakage and better customer satisfaction
Faster order cycle times
Simplified compliance and audit readiness
Data driven decisions across production, sales, and fulfillment
Wineries are no longer just producers; they’re now logistics providers, brand stewards, and data driven businesses. Conveyco helps make that transformation seamless.
With growing demand for DTC shipments and the labor market tightening, wineries that delay automation risk falling behind. From boutique producers to large scale fulfillment partners like Out of the Box Fulfillment and VinoShipper, the industry is moving quickly toward intelligent automation.
Whether you’re shipping thousands of bottles a week or looking to expand nationally, Conveyco and our New Dawn WES give you the control, flexibility, and precision you need to compete.
Let’s talk about how Conveyco and New Dawn can elevate your fulfillment operations, without compromising your craft.
Contact us to schedule a consultation today!